BRAND STRATEGIST

Monday, August 31, 2015

Ask a different question

What do you do? 

My intent is to reinvent the conversation 
starting with the question I most commonly hear.
What do you do? 

One day I walked up to the CEO of Western Union
while crashing his company event
and asked him that same question.
When his reply was just the title on his business card, 
I realized this was not the response I was looking for.

I wondered,
how can I change the conversation?

People like the unexpected good,
so I started to add that into the situation.

Then crashed an event at the Marriott Marquis
and snuck in a professional saxophone player with me. 
The attendees of this event crash
asked for an encore. 

You see,
what will happen if you
ask a different question? 

It's like switching up the handshake
and at the last second going in for a high five.

That's how you will feel
the sound of a surprise.  


Cheers,

The Professional Crasher

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