BRAND STRATEGIST

Monday, March 4, 2013

RSA Conference

RSA Conference

March 25th-27th

This is the story of what happened when I crashed RSA, a conference on the topic of security.


Where the world talks security. RSA is all about measuring data and securing the world, which is interesting when I crashed it (all three days). RSA has consistently attracted the best and the brightest in the field, creating opportunities to learn about IT security's most important issues. As this field continues to grow in importance and influence, I got myself a badge in order for me to play an integral role with RSA in keeping security professionals across the globe connected and educated.  I also observed about a 30:1 ratio of males to females which led me to collect an all-time high of business cards from this event, 28 in total.

From crashing the expo I continued to gather badges and added a VIP All Access Pass to IOActive. In the Presidential suite of the St. Regis I learned why they were buying me a drink and a massage.  IOActive is an industry leader that offers comprehensive computer security services with specializations in smart grid technologies, software assurance and compliance. They're a progressive force in the security community "using our past to secure your future" and working with a majority of Global 500 companies.


Another stop was for this giant ice block that turned out to be Qualys' logo. Qualys had cordially invited me to a private reception in the terrace, well maybe not me necessarily, but I stumbled upon this event that celebrated their customers and crashed it. Qualys is the leading provider of information security and compliance cloud solutions, so I joined them for some drinks and tasty treats by the chefs. Their prized possession is the QualsGuard Cloud Platform, an integrated suite of solutions helping organizations simplify security operations and lower the cost of compliance by delivering critical security intelligence on demand and automating the full spectrum of auditing, compliance and protection for IT systems and web applications.

Amongst these afterparties was an exclusive event put on by Juniper Networks with a private concert by the Plain White T's. I recorded a few songs with my phone and remixed it into one.

REMIX -Plain White T's

After the show I got back stage and chatted with lead singer Tom Higgenson as we joked around about him having the same chance as I of getting with Delilah. This is Tim Lopez, another singer in the Plain White T's, as I wished him the best of luck on his recording in L.A.










RSA is helping drive information security and helping me meet the Plain White T's -CRASHED IT!



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